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My
experience as a graphic artist does not come from academia, though
I do work professionally. My father taught me to draw, and, as
a teenager, I earned spending money as a sign painter. I took
an animation class in San Francisco, and, in my 20's, I took painting
and figure-drawing classes at the New Orleans Academy of Fine
Arts.
Eventually
my interest in graphic art and computers led me to develop my
Adobe, Macromedia, and Quark skills, which brought in several
commissions for book covers and web sites. While working at Go
Gulf Magazine, I began to understand what happens to graphic
and layout files after they make their way to their destination.
I learned that graphic artists often make mistakes, without knowing
it, that cause trouble for publishers, and this experience from
the publisher's perspective gives me a great deal of confidence
that my files will not cause problems for the client, printer,
or publisher. Although I use a PC at home, I used both Macintosh
and PC computers at Go Gulf and Andrei Codrescu's Exquisite
Corpse web site, so I know the strong and weak points of both.
While
brainstorming ideas, I keep in mind the axiom that the confused
mind always says no. I also have a keen interest in viral
and guerilla marketing. I tend to avoid designs that are sophisticated
at the expense of getting the message or image across clearly.
I also understand deadlines as things to be met rather than extended.
Often,
a client will reject an idea even when the creative professional
is sure that it will work. At such times, I understand that a
commercial artist cannot be precious about his work. After all,
it is literally the client's business. The final decision should
arise out of a synergy between the client and the creative professional.
Form follows function in my creative schema, and ego only figures
into the equation as a motivation for doing the best job possible
for the client and/or employer. I work as well independently as
I do in a team and lead as well as I follow. Please view some
examples of my work.
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